{"id":3898,"date":"2023-06-20T12:44:13","date_gmt":"2023-06-20T17:44:13","guid":{"rendered":"https:\/\/nakedpolitics.net\/?p=3898"},"modified":"2023-06-20T12:44:13","modified_gmt":"2023-06-20T17:44:13","slug":"gannett-sues-google-for-digital-advertising-monopoly","status":"publish","type":"post","link":"https:\/\/nakedpolitics.net\/?p=3898","title":{"rendered":"GANNETT SUES GOOGLE FOR DIGITAL ADVERTISING MONOPOLY"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20746%20420'%3E%3C\/svg%3E\" data-lazy-src=\"https:\/\/nakedpolitics.net\/wp-content\/uploads\/2023\/06\/image-92.png\" alt=\"\" class=\"zeen-lazy-load-base zeen-lazy-load wp-image-3899\" width=\"746\" height=\"420\"\/><noscript><img decoding=\"async\" src=\"https:\/\/nakedpolitics.net\/wp-content\/uploads\/2023\/06\/image-92.png\" alt=\"\" class=\"wp-image-3899\" width=\"746\" height=\"420\" srcset=\"https:\/\/nakedpolitics.net\/wp-content\/uploads\/2023\/06\/image-92.png 696w, https:\/\/nakedpolitics.net\/wp-content\/uploads\/2023\/06\/image-92-300x169.png 300w, https:\/\/nakedpolitics.net\/wp-content\/uploads\/2023\/06\/image-92-293x165.png 293w, https:\/\/nakedpolitics.net\/wp-content\/uploads\/2023\/06\/image-92-390x220.png 390w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>Gannett, the largest U.S. newspaper publisher, has taken legal action against Google and its parent company Alphabet, accusing them of unlawfully monopolizing the advertising technology tools used by publishers and advertisers to buy and sell online ad space,&nbsp;<a href=\"http:\/\/yc.news\/\"><strong>Your Content has learned<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<p>In the&nbsp;<strong><a href=\"https:\/\/www.yc.news\/\">civil lawsuit filed by Gannett<\/a><\/strong>, the company claims that&nbsp;<strong><a href=\"https:\/\/www.yc.news\/\">Google exercises control over how publishers sell their ad slots&nbsp;<\/a><\/strong>and forces them to sell a greater proportion of ad space to Google at reduced prices.<\/p>\n\n\n\n<p>Consequently, publishers and Google\u2019s ad-tech competitors suffer from decreased revenue, while\u00a0<strong><a href=\"https:\/\/www.yc.news\/\">Google benefits financially<\/a><\/strong>.<\/p>\n\n\n\n<p>The lawsuit from Gannett follows earlier legal actions against Google, including an antitrust lawsuit filed by the&nbsp;<strong><a href=\"https:\/\/www.yc.news\/\">U.S. Department of Justice<\/a><\/strong>&nbsp;and several states, which aimed to dismantle Google\u2019s alleged&nbsp;<strong><a href=\"https:\/\/www.yc.news\/\">monopoly on the entire online advertising ecosystem<\/a><\/strong>.<\/p>\n\n\n\n<p>These legal actions accuse Google of anti-competitive practices and excluding competitors from the&nbsp;<strong><a href=\"https:\/\/www.yc.news\/\">online ad-serving process.<\/a><\/strong><\/p>\n\n\n\n<p>The European Union also initiated an antitrust investigation into Google\u2019s dominance in digital advertising in 2021.<\/p>\n\n\n\n<p>Recently, EU regulators brought fresh antitrust charges against Google, suggesting that divesting parts of the company\u2019s&nbsp;<strong><a href=\"https:\/\/www.yc.news\/\">profitable digital ad business<\/a><\/strong>&nbsp;is the only way to address competition concerns.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.yc.news\/\">Gannett\u2019s CEO, Mike Reed<\/a><\/strong>, expressed the company\u2019s motive in an opinion piece published in USA Today, owned by Gannett. Reed highlighted the need to restore fair competition in the digital advertising marketplace, which he believes Google has dismantled.<\/p>\n\n\n\n<p>He pointed out the harmful impact of&nbsp;<strong><a href=\"https:\/\/www.yc.news\/\">Google\u2019s bid-rigging practices on local news outlets<\/a><\/strong>.<\/p>\n\n\n\n<p>As of now,&nbsp;<strong><a href=\"https:\/\/www.yc.news\/\">Google has not provided any comment in response to the lawsuit<\/a><\/strong>.<\/p>\n\n\n\n<p>Gannett\u2019s legal action, filed in the U.S. District Court for the Southern District of New York, seeks both unspecified damages and injunctive relief. The company intends to have a jury trial to address the matter, according to\u00a0<strong><a href=\"https:\/\/www.usnews.com\/news\/best-states\/virginia\/articles\/2023-06-20\/gannett-sues-google-alphabet-claiming-they-have-a-monopoly-on-digital-advertising\">U.S. News.<\/a><\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Original Article: <a href=\"https:\/\/www.yc.news\/2023\/06\/20\/gannett-sues-google-for-digital-advertising-monopoly\/\">https:\/\/www.yc.news\/2023\/06\/20\/gannett-sues-google-for-digital-advertising-monopoly\/<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.yc.news\/category\/featured\/\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gannett, the largest U.S. newspaper publisher, has taken legal action against Google and its parent company Alphabet, accusing them of unlawfully monopolizing the advertising technology tools used by publishers and advertisers to buy and sell online ad space,&nbsp;Your Content has learned. In the&nbsp;civil lawsuit filed by Gannett, the company claims that&nbsp;Google exercises control over how publishers sell their ad slots&nbsp;and forces them to sell a greater proportion of ad space to Google at reduced prices. Consequently, publishers and Google\u2019s ad-tech [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-3898","post","type-post","status-publish","format-standard","hentry","category-news"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/nakedpolitics.net\/index.php?rest_route=\/wp\/v2\/posts\/3898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nakedpolitics.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nakedpolitics.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nakedpolitics.net\/index.php?rest_route=\/wp\/v2\/users\/92"}],"replies":[{"embeddable":true,"href":"https:\/\/nakedpolitics.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3898"}],"version-history":[{"count":1,"href":"https:\/\/nakedpolitics.net\/index.php?rest_route=\/wp\/v2\/posts\/3898\/revisions"}],"predecessor-version":[{"id":3900,"href":"https:\/\/nakedpolitics.net\/index.php?rest_route=\/wp\/v2\/posts\/3898\/revisions\/3900"}],"wp:attachment":[{"href":"https:\/\/nakedpolitics.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nakedpolitics.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nakedpolitics.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}