{"id":2888,"date":"2023-04-17T01:20:21","date_gmt":"2023-04-17T06:20:21","guid":{"rendered":"https:\/\/nakedpolitics.net\/?p=2888"},"modified":"2023-04-17T01:20:22","modified_gmt":"2023-04-17T06:20:22","slug":"bud-light-misread-its-audience-is-now-paying-the-price","status":"publish","type":"post","link":"https:\/\/nakedpolitics.net\/?p=2888","title":{"rendered":"Bud Light Misread Its Audience, Is Now Paying the Price"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20370%20247'%3E%3C\/svg%3E\" data-lazy-src=\"https:\/\/nakedpolitics.net\/wp-content\/uploads\/2023\/04\/image-92-1024x532.png\" alt=\"\" class=\"zeen-lazy-load-base zeen-lazy-load wp-image-2890\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"532\" src=\"https:\/\/nakedpolitics.net\/wp-content\/uploads\/2023\/04\/image-92-1024x532.png\" alt=\"\" class=\"wp-image-2890\" srcset=\"https:\/\/nakedpolitics.net\/wp-content\/uploads\/2023\/04\/image-92-1024x532.png 1024w, https:\/\/nakedpolitics.net\/wp-content\/uploads\/2023\/04\/image-92-300x156.png 300w, https:\/\/nakedpolitics.net\/wp-content\/uploads\/2023\/04\/image-92-770x400.png 770w, https:\/\/nakedpolitics.net\/wp-content\/uploads\/2023\/04\/image-92-293x152.png 293w, https:\/\/nakedpolitics.net\/wp-content\/uploads\/2023\/04\/image-92-390x203.png 390w, https:\/\/nakedpolitics.net\/wp-content\/uploads\/2023\/04\/image-92.png 1250w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Anheuser-Busch stock is struggling to recover after the company\u2019s Bud Light brand launched an ad campaign with transgender activist Dylan Mulvaney.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During March Madness, Mulvaney posted a reel on his Instagram account of himself enjoying a can of Bud Light. Mulvaney said Bud Light sent him cans of beer to celebrate \u201cday 365 of womanhood.\u201d Mulvaney has been&nbsp;<a href=\"https:\/\/www.dailysignal.com\/2022\/10\/28\/joe-biden-dylan-mulvaney-and-the-collapse-of-the-west\/\" target=\"_blank\" rel=\"noreferrer noopener\">living as a woman<\/a>&nbsp;for one year and has grown a large following on TikTok and Instagram charting his \u201cDays of Girlhood.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But when some Bud Light beer drinkers learned of the brand\u2019s campaign with Mulvaney, they were less than pleased.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI will be deleting all Anheuser-Busch products from my tour hospitality rider,\u201d Grammy award-winning country singer Travis Tritt tweeted, presumably in response to Bud Light\u2019s partnership with Mulvaney.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">I will be deleting all Anheuser-Busch products from my tour hospitality rider. I know many other artists who are doing the same.<\/p>&mdash; Travis Tritt (@Travistritt) <a href=\"https:\/\/twitter.com\/Travistritt\/status\/1643765186736553984?ref_src=twsrc%5Etfw\">April 5, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tritt said in another tweet, \u201cOther artists who are deleting Anheuser-Busch products from their hospitality rider might not say so in public for fear of being ridiculed and canceled. I have no such fear.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since the brand launched its ad campaign with Mulvaney and Tritt shared his opinions on the move, some social media users have shared videos shooting cans of Bud Light with shotguns and committing to ditch the product.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anheuser-Busch stock fell about two points over the weekend and has struggled to recover. The stock rose from $64.13 Monday to $65.02 Tuesday before closing at $63.38 Wednesday.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alissa Heinerscheid, Bud Light\u2019s vice president of marketing, said during an interview with the \u201cMake Yourself at Home\u201d podcast on March 30 that she was tasked to \u201cevolve and elevate this incredibly iconic brand\u201d when she joined the company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But Heinerscheid and her colleagues missed the mark.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What Heinerscheid misunderstood is that Americans don\u2019t want a side of woke agenda and nonsense served with their beer. Most Americans remain loyal to the truth that we are born male or female and that is a biological reality that does not change, no matter what a man in a dress or a virtue-signaling beer company believe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On today\u2019s edition of the \u201cProblematic Women\u201d podcast, we discuss what Bud Light may do next as the brand seeks to recover from backlash following the Mulvaney ad campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also on today\u2019s show, dueling court rulings have been issued on the abortion pill, and now the Supreme Court may ultimately weigh in. We break down what you need to know. Plus, classified documents have been leaked from the Pentagon. We explain why it matters. And as always, we\u2019ll be crowning our \u201cProblematic Woman of the Week.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Listen to the podcast below:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/castbox.fm\/channel\/id3125689?utm_source=website&amp;utm_medium=dlink&amp;utm_campaign=web_share&amp;utm_content=Problematic%20Women-CastBox_FM\">https:\/\/castbox.fm\/channel\/id3125689?utm_source=website&amp;utm_medium=dlink&amp;utm_campaign=web_share&amp;utm_content=Problematic%20Women-CastBox_FM<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Original Link:<\/strong> <a href=\"https:\/\/www.dailysignal.com\/2023\/04\/13\/anheuser-busch-stock-down-after-bud-light-partners-with-dylan-mulvaney\/\">https:\/\/www.dailysignal.com\/2023\/04\/13\/anheuser-busch-stock-down-after-bud-light-partners-with-dylan-mulvaney\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anheuser-Busch stock is struggling to recover after the company\u2019s Bud Light brand launched an ad campaign with transgender activist Dylan Mulvaney. During March Madness, Mulvaney posted a reel on his Instagram account of himself enjoying a can of Bud Light. Mulvaney said Bud Light sent him cans of beer to celebrate \u201cday 365 of womanhood.\u201d Mulvaney has been&nbsp;living as a woman&nbsp;for one year and has grown a large following on TikTok and Instagram charting his \u201cDays of Girlhood.\u201d But when [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-2888","post","type-post","status-publish","format-standard","hentry","category-woke-agenda"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/nakedpolitics.net\/index.php?rest_route=\/wp\/v2\/posts\/2888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nakedpolitics.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nakedpolitics.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nakedpolitics.net\/index.php?rest_route=\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/nakedpolitics.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2888"}],"version-history":[{"count":2,"href":"https:\/\/nakedpolitics.net\/index.php?rest_route=\/wp\/v2\/posts\/2888\/revisions"}],"predecessor-version":[{"id":2892,"href":"https:\/\/nakedpolitics.net\/index.php?rest_route=\/wp\/v2\/posts\/2888\/revisions\/2892"}],"wp:attachment":[{"href":"https:\/\/nakedpolitics.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nakedpolitics.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nakedpolitics.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}